China Tea Association joins hands with JD.com, big data breaks the problem of unsalable spring tea sales

China Tea Association joins hands with JD.com, “big data” breaks the problem of unsalable spring tea sales
On March 17, the China Tea Circulation Association announced that in order to solve the current problems of spring tea sales and poor circulation, the China Tea Association has reached a strategic cooperation with Jingdong Group to create an exclusive supply chain solution for the national spring tea.At the same time, the two sides cooperated deeply in the big data fields such as price index, circulation data, and consumer portraits to promote the digital transformation of the tea industry.Tea before Ming is as expensive as gold.Since March, many spring teas have been introduced.However, affected by the epidemic, the picked spring tea was not purchased by tea merchants, and transportation was also affected.In order to solve the current difficulties in sales of spring tea and poor circulation, China Tea coordinated the pace of work in the “China Tea Marketing Year” and accelerated the progress of strategic cooperation with Jingdong Group.At present, the China Tea Association has partnered with Jingdong Logistics, Jingdong Retail and other companies to create an exclusive supply chain solution for the national spring tea to ensure that the spring tea will go to the country for the first time.In response to marketing and transportation issues, the China Tea Association and Jingdong Group have gradually actively coordinated the new model of spring tea online sales, providing rapid audit, operation, promotion and other policy tilts to avoid tea farmers and tea merchants with no e-commerce experience to provide substitute services to promoteThe rapid operation of the tea seller ‘s business activities provides spring backing for the “out of the tea garden”.At the same time, the China Tea Association and Jingdong Logistics negotiated and developed a spring tea exclusive supply chain solution, moved the front of the collection to the tea garden field, adopted exclusive guarantee for the whole process, prioritized transfer, delivery, to ensure the rapid delivery of spring teaTea transportation attracts cargo machines, high-speed rail and other high-efficiency transportation resources.Aiming at the characteristics of the tea itself that is fragile and afraid of pressure, a special packaging scheme for spring tea is also provided, which escorts tea transportation in all directions.According to the strategic cooperation agreement, the two sides jointly cultivate leading brands in the tea industry, especially in-depth cooperation in big data fields such as price index, circulation data, and consumer portraits, to promote the digital transformation of the tea industry and enhance the brand’s premium capacity.At the same time, both parties will explore in-depth cooperation in training support, consumption guidance, cultural publicity, etc. to conduct consumption guidance and consumption promotion.In addition, while strictly implementing the current national food safety standards, the two sides jointly established industry standards for tea product quality, trade circulation, labeling, packaging, storage and transportation, so as to eliminate product quality problems and promote the tea industry standardization process.Sauna, night net Ouyang Xiaojuan editor Zhu Fenglan