Xiaomi is newly appointed, former Liu Fengping, CEO of Storm TV, is the general manager of Xiaomi TV

Xiaomi is newly appointed, former Liu Fengping, CEO of Storm TV, is the general manager of Xiaomi TV
On May 9, Xiaomi Group announced its latest personnel appointment: Liu Yaoping, the former CEO of Storm TV, joined Xiaomi as the general manager of the TV Department.At the same time, Li Xiaoshuang, former general manager of the TV Department, served as general manager of the Home Appliances Division.This is following the routines of former Lenovo executives, Xiaoyan mobile phone founder Wang Xiaoyan and Nubian mobile phone founder Miao Lei, Xiaomi once again recruited executives from friends.The third from left is Li Xiaoshuang and the third from right is Liu Yaoping (photo courtesy of the enterprise).Xiaomi’s recent vigorous efforts to attract senior executives of friends and businesses also made netizens jokingly call it “The Avengers”.During the epidemic, Lei Jun repeatedly inserted the advertisement “Welcome talents from all walks of life to join Xiaomi” in interviews, which did not hide the desire for excellent talents.The joining of Liu Yaoping this time also shows that Xiaomi will comprehensively strengthen the execution capabilities of the AIoT strategy, consolidate and continue to expand its advantages in the TV field, and vigorously develop its home appliance business.Liu Yaoping, who joined Xiaomi this time, has the experience of traditional TV and Internet smart TV, and has been working in the TV industry for 20 years.According to public information, from 2001 to 2014, Liu Yaoping worked for Skyworth Group. Before leaving the business, he had served as the vice president of Skyworth Color TV Division and the general manager of China’s marketing.Brand independence.In 2015, Liu Yaoping Venture joined Stormwind as CEO.Just before the legal announcement, on May 7, Liu Yaoping issued a Weibo showing that the device used was Xiaomi 10, which was located in Qinghe, Beijing. The photo shows a bowl of millet porridge in the breakfast, which points to the fact that it joined Xiaomi.With Liu Yaoping joining, Li Xiaoshuang, the former general manager of the TV Department, will become the general manager of the Home Appliances Department. In fact, he took up this position in February this year.It is understood that Li Xiaoshuang is a post-80s management talent cultivated internally by Xiaomi, and is also one of the key figures for Xiaomi TV to start its business from scratch and reach the top of the domestic market.In 2018, Li Xiaoshuang succeeded Xiaomi co-founder Wang Chuan to take charge of the TV business, and his performance during his tenure was not bad.In 2019, Xiaomi ‘s TV budget and sales volume both ranked first in China ‘s annual year and became the first TV brand in China ‘s TV market to accumulate more than 10 million annually.Now Liu Yaoping takes over the Xiaomi TV business and is expected to continue to expand the site of the Xiaomi TV business and further expand its leading edge.Sauna, Ye Wang promised editor Chen Li proofreading Lu Qian