Gome’s new retail trends in JD home appliances strengthen

Gome’s new retail trends in JD home appliances strengthen
On March 13th, the official flagship store of Gome officially entered JD. This is another home appliance retail enterprise following JX.com and reached a cooperation with JD.For Gome and JD.com, the key to this cooperation is the apparent trend of online and offline integration in the home appliance industry.According to the “China Household Appliances Market Report 2019” recently released by the China Electronics Information Industry Development Institute, it is expected that the proportion of online retail sales of household appliances will reach 50% this year.Transformation focus.While JD.com has been actively deploying offline in recent years, the acquisition of equity in Wuxing Electric Appliance last year was a landmark event.In December 2017, JD.com and Wuxing Electric signed a strategic cooperation agreement to fully settle on JD.com ‘s home appliance open platform to establish an official flagship store. In the following 4 months last year, JD.com announced the acquisition of a 46% stake in Wuxing.It is “Jingdong Five-Star Appliance”, marking the beginning of the convergence of the online and offline layout of the two parties.According to data revealed by JD.com, JD.com’s five-star electrical appliances grew by nearly 10% against the trend last year. 6?18, Double 11 The two Congresses have increased by 55% and 64% in ten years.At the strategic launch of JD Home Appliances and Antiques last year, Yan Xiaobing, senior vice president of JD Group and president of the 3C electronics and consumer goods retail business group of JD Retail Group, proposed that the future goal is to rebuild a JD home appliance offline, thus focusing on the third and fourth linesThe in-depth expansion of the city has introduced more offline business models, including the construction of “one city, one store” in third-tier cities, and the expansion of JD home appliance stores in the rural markets of fourth to sixth-tier townships.In addition, the super experience store of Jingdong Electric officially opened in Chongqing last year, with a construction area of 50,000 square meters, which is the heaviest investment of Jingdong’s offline layout.In recent years, the overall growth rate of the home appliance industry has accelerated, especially affected by the new coronary pneumonia epidemic, and the sales of offline home appliances have been particularly severe.Fortune Securities pointed out in a recent research report that the epidemic has brought new development opportunities to some household appliance industries, such as dishwashers, sweepers, purifiers and other products, and small appliances companies have low unit prices due to the low unit price of products.And the reason that the proportion of online channel income is high was damaged in this epidemic.Editor Xu Chao proofreading He Yan